Think-Brand assesses the brand business to identify creative principles and narrative-driven opportunities for delivering and protecting brand equity.

We explore how the brand is communicated and shared, creating tools that empower extended teams to learn the ‘why’ and ‘how’ to evangelize the brand.

Strategic inquiry:

  • What are the distinctive assets that signal the brand's role?

  • How has the brand equity evolved or been declared ‘new’ to the consumer?

  • What regional structures are in place to localize the brand experience?

  • What role do agencies play in the creation and deployment?

  • How are brand decisions made across the organization?

Sample Deliverables:

  • Brand Governance Systems

  • Capability Building Toolkits

  • Brand Strategy and Styleguides

  • Brand Launch Workshops