Think-Brand identifies the social and intrinsic brand value for consumers as a foundation for the outward expression of the business strategy.

We create strategies that reflect the marketing landscape and align with commercial activities, inspiring teams to deliver an authentic brand experience beyond the rational benefits.

Strategic inquiry:

  • What are the individual and social realities influencing the consumer?

  • What brand roles are possible for the consumers and customers?

  • What are the consumer’s personal beliefs and behaviors to resolve?

  • What is the intrinsic and social ‘currency’ surrounding the brand?

  • What are the multi-functional team’s responsibilities for deploying the brand?

  • How do the teams understand their connection to the consumers?

Sample Deliverables:

  • Brand Operating Systems

  • Brand Strategy Narratives

  • Positioning Platforms

  • Portfolio Strategies

  • Brand Segmentation Architecture