Five years ago, Coca-Cola's design chief was told: "We need to do more with design. Go figure it out." Now his labors are bearing fruit
August 25, 2008 | Business Week, by Jessie Scanlon
The Issue: How P&G Brought Back Herbal Essences
It updated a stale mass-market shampoo to appeal to younger Gen Y
and Millennial women
June 17, 2008 | Business Week, by Jena McGregor
The Prophet CEO
No one preaches corporate responsibility quite like Timberland's Jeff Swartz. But with his company's revenue soft and the stock price tumbling, is his own job sustainable?
September, 2008| Fast Company, by Mark Borden and Anya Kamenetz
The Best Advertising Slogans of All Time According to Digg Users
People take their favorite ads seriously--witness the huge response to Inc.com’s list last week of the “The 10 Best Slogans of All Time,” which popped up Wednesday on Digg.com and promptly touched off a groundswell of impassioned debate.
September, 2008 | Fast Company, by Rip Empson
Brandspeak
Design Holds the Key to the Future of Business
September 8, 2008 | Brand Channel, by Ted Mininni
